by Marie Flinkfeldt, Sophie Parslow, and Elizabeth Stokoe

Who’s the client? According to marketers and designers, knowing the answer to this question is crucial to unlocking and increasing a customer base. …

by Elizabeth Stokoe

This page collects together my Twitter threads on conversation analysis and communication. The pieces are organized into four sections:

  1. Myth-busting communication and conversation
  2. Work as part of Independent SAGE behaviour group on COVID messaging / communication.
  3. Transcripts of (mostly) politicians’ poor communication.
  4. Other tweets about communication.


by Elizabeth Stokoe, Pentti Haddington, Jon Hindmarsh, Laura Kohonen-Aho, Tuire Oittinen, Sean Rintel, and Lucas Seuren

Golden light bulbs

Communication has been described as the “most important skill of the 21st century”. Yet myths circulate about what counts as ‘good’ communication, including what counts as the optimal circumstances for communicating. Myths arise partly…

Moon and rocket monochrome

by Elizabeth Stokoe, Saul Albert, Sophie Parslow, and Cathy Pearl

Conversation has been described as “the primordial site of human sociality”. Every turn during conversation is designed and used by humans for other humans to get different facets of life accomplished. We build, maintain, and end our personal and professional…

Elizabeth Stokoe

Professor of Social Interaction at Loughborough University, specializes in conversation analysis, communication training, & science communication.

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